Light as a feather and bouncy as a marshmallow, cushioned shoes have gone from marathons to daily commutes
Floaty foam-based footwear has been spotted on celebrities for years, from Aubrey Plaza in Hokas and Harry Styles in New Balance to Zendaya’s ongoing deal with On running shoes.
A desire for “practical functionality” has driven technical sportswear to street pavements, says streetwear reporter Lei Takanashi from the Business of Fashion in New York.
